- bio usage
- Placed in bios by people who identify with their 'villain era' โ often paired with dark aesthetics, bold personality descriptors, or ironic self-deprecation.
- story usage
- Used on stories when sharing a morally grey decision, a petty win, or content about a fictional villain they love.
- aesthetic usage
- Part of the dark academia, anti-hero, and 'baddie' aesthetic visual vocabulary on Instagram Reels and grid posts.