- bio usage
- Frequently placed after a personal descriptor in bios, e.g., 'professional overthinker™️' to signal self-aware humor and identity.
- story usage
- Used in story text overlays to caption a recurring personal theme or aesthetic with ironic brand language.
- aesthetic usage
- Fits into the 'that girl', 'dark academia', or ironic millennial/Gen Z aesthetic as a marker of self-branded lifestyle content.