- professional use
- Used by marketers, brand strategists, and entrepreneurs to discuss trademark topics or signal personal branding intentionality.
- post context
- Occasionally ironic in posts mocking hustle culture, e.g., 'Rise and grind™️ culture is toxic' — but often used unironically.
- appropriateness
- Moderately appropriate; sincere use is professional, ironic use is uncommon but growing as LinkedIn culture loosens.
- comment use
- Used in comments to affirm someone's signature professional style or to gently mock corporate clichés.