- bio usage
- Common in bios of writers, bloggers, poets, and content creators to signal their craft. Often paired with book or pen emojis.
- story usage
- Used on stories announcing new blog posts, caption writing, or sharing journaling spreads. Also appears in aesthetic flat-lay photos of notebooks.
- aesthetic usage
- Part of the 'dark academia' and 'cottage core' aesthetic palettes on Instagram, where writing and journaling are visually romanticized.