- meme usage
- Deployed in replies to ship content for male characters, used in fandom threads celebrating gay pairings in media.
- sarcasm patterns
- Occasionally used sarcastically in replies to aggressively anti-LGBTQ+ tweets as a pointed response.
- quote tweet context
- Added to quote tweets celebrating queer representation in media, film, or real-world events.
- trending context
- Spikes during Pride Month, LGBTQ+ rights news events, and when queer storylines trend in pop culture.
- reply use
- Used as a supportive reply to coming-out tweets or relationship announcements by queer men.