- meme usage
- Deployed in quote tweets of male celebrity friendships or fictional male duos as 'canon' shipping material.
- sarcasm patterns
- Used sarcastically in replies to homophobic tweets as a form of trolling or reclamation.
- quote tweet context
- Appended to fan edits or news about male celebrity interactions to suggest romantic subtext.
- trending context
- Spikes during Pride Month, LGBTQ+ political news cycles, and whenever a beloved male ship becomes 'canon' in media.
- reply use
- Dropped into replies of queer-positive posts as affirmation, or into anti-LGBTQ+ posts as defiant protest.