- bio usage
- Used by gay or bisexual men of darker skin tones in bios to indicate their relationship or orientation. Also used by allies in their bios to signal support.
- story usage
- Featured in Pride stories, friendship anniversary posts, or 'appreciation posts' for a close male friend or partner.
- aesthetic usage
- Incorporated into Black Joy and Pride aesthetics, mood boards celebrating Black and Brown LGBTQ+ visibility, or soft wholesome content about male closeness.