- bio usage
- Used in bios by South Asian creators, spiritual wellness accounts, and interior/lifestyle influencers to signal warmth and cultural roots
- story usage
- Posted during Diwali, Tihar, Karthigai Deepam celebrations; also used in 'golden hour' and aesthetic evening content
- aesthetic usage
- Fits into the warm-toned, earthy, cottagecore-adjacent aesthetic; used alongside terracotta, gold, and amber color palettes