- meme usage
- Used in South Asian meme culture, often in 'auntie lighting a diya for everything' jokes or Diwali chaos posts
- sarcasm patterns
- Placed at the end of a tweet roasting someone's 'enlightened' take โ implies 'I'll light a lamp for you to find your brain'
- quote tweet context
- Added to quote tweets celebrating cultural milestones or diaspora wins
- trending context
- Spikes massively during Diwali season globally; also appears in news tweets about South Asian representation
- reply use
- Used as a warm reply to Diwali wishes or to validate someone's cultural pride post