- professional use
- Used in Diwali greeting posts by professionals, corporate diversity and inclusion announcements, and cultural holiday acknowledgment posts
- post context
- South Asian professionals use it in 'wishing my network a Happy Diwali' posts; companies use it in CSR and diversity celebration posts
- appropriateness
- Highly appropriate and well-received; seen as culturally aware and inclusive when used respectfully by non-South Asian professionals
- comment use
- Dropped in comments of cultural celebration posts as a warm acknowledgment and solidarity signal