- playlist usage
- Used in playlist titles for Bollywood, Indian classical, devotional bhajan, or Diwali party music playlists
- mood mapping
- Maps to warm, meditative, festive, and spiritually uplifting moods
- bio use
- South Asian artists and music curators use it in their Spotify bio to signal cultural identity and festive music expertise
- artist context
- Indian classical musicians, Bollywood artists, and devotional music creators use it to tag festive releases